About TAG

Minimize Company Risk by Sourcing Marketing Partners Smarter

built to bring clarity to a crowded agency landscape

The process of sourcing marketing providers is riddled with over-promising, biased strategy, and inflated jargon. 

Moreover, low barriers to entry have created an abundance of self-proclaimed "experts" and unqualified chop shops

TAG disrupts this paradigm, offering brands immediate access to seasoned consultants and over 200 vetted marketing partners.

Redefining custom strategy

TAG approaches every marketing challenge in an objective way.

Our recommendations are channel-agnostic, built on real-world experience, and based on a practical philosophy of addressing a brand's needs in a way congruent with what we would do if we were in their position.

The Team behind the TAG

Founder

John Bertino

FOUNDER, CEO

Primary Consulting Areas: Search Engine Optimization (SEO). Inbound/Content Marketing and Automation. Thought Leadership and Digital PR

John
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Steve

Strategist

Steven Picanza

SENIOR BRAND STRATEGIST

Primary Consulting Areas: Branding and Brand Strategy. Inbound/Content Marketing and Automation. Web and WebApp Development.

Strategist

Melissa Rautenberg

SENIOR INBOUND STRATEGIST

Primary Consulting Areas: Inbound/Content Marketing and Automation. Organic and Paid Social Media. Search Engine Optimization

Melissa
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Maresa

Strategist

Maresa Friedman

SENIOR BRAND STRATEGIST

Primary Consulting Areas: Branding and Brand Strategy. Inbound/Content Marketing and Automation. Web and WebApp Development.

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Consultant

Tim Martinez

BUSINESS STRATEGIST, BUSINESS CONSULTANT

Primary Consulting Areas: Business Strategy, Growth Planning, Capital Raising, Organizational Restructuring, Process Improvement, Exit Planning.

Tim
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As Seen on

Testimonials

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Jen Gaffney

Director Digital Marketing, Berkshire Hathaway Home Services

After one discovery meeting they nailed it; introducing us to an agency who not only had the right skill set, but a personality that meshes well with ours. It was a great experience and saved us the time and effort of issuing our own RFP and having to pitch meetings with agencies who weren’t right for us.

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Kari Luu

Marketing Manager, Jenny Craig

TAG has been integral in matching us with the right agency that truly understood our needs and valued our business. TAG has been very transparent and helpful throughout the entire process and I would highly recommend them!

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Taylur Ngo

Marketing Manager, Staff Smart, Inc

TAG knows the landscape of who's out there, what they offer, and how much things cost. I fast-track the procurement process through working with him

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Sameena Usmani

Content Manager, Score Association (score.org)

The Agency Guy listened to our needs, learned about our organization and provided a thoughtful analysis of our marketing goals. They suggested the ideal partner for our goals, including a detailed explanation on why they chose them and how they could help. We were impressed by their responsiveness and willingness to help us every step of the way. 

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Bryan Meszaros

Owner, Open Eye Global

What impresses us the most is the time spent in truly understanding who we are as a company and providing us valuable insight that helps us grow. It’s not a “cookie cutter” approach to marketing and his advice and guidance has paid dividends for us! 

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Jamie Lynn Alber

Ecommerce Manager, TGW.com

TAG made the process of sourcing a reliable agency extremely simple by helping us clearly define project scope and then finding an agency that was perfectly suited to be our partner.