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Industrial Product Marketing

Industrial Product Marketing

Want a deep dive on all angles of industrial marketing strategy? Then you are in the right place! This resource guide covers everything from A to Z, including important elements of B2B marketing,…
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Mortgage Company Marketing

How to Market a Mortgage Company

If you are a marketing professional in the mortgage industry – as an in-house marketer or subcontracted agency for a mortgage company or lending firm – then this detailed resource guide…
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40+ High DA Sites That Accept Guest Posts (In Multiple Industries)

To a beginner in SEO, nothing sounds more mouthwatering than a list of easily attainable high DA (shorthand for Domain Authority) sites that accept guest posts. But a lot of these lists are painfully outdated or feature mostly worthless inclusions like Facebook and Twitter — as if you’re not already sharing your business on social…
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How to Craft the Ideal Outreach Email for SEO in 2024 (And Actually Get Backlinks)

When you’re starting from zero with SEO, and you’re focusing on whitehat SEO, you can’t get anywhere without email outreach. You need to reach a very targeted audience who manage or contribute to established websites that are relevant to your business. But even getting cold emails opened is a challenge — much less having them…
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14 Blogger Outreach Tools for Productive Marketers (2024 Edition)

Finding the balance between automation and human touch in your outreach campaigns can be hard. With a mix of the right tools, though, you could improve your results. But with so many options out there, finding the right solution for your organization becomes excruciatingly time-consuming. The good news? We’ve done the legwork for you and…
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Blogger Outreach Strategy: A Complete Guide for 2024

Take an extra sip of coffee, because you’ve stumbled upon the most comprehensive guide on blogger outreach. Whether you’re a blogger trying to build some backlinks, an entrepreneur looking for new ways to promote your products or services, or a content manager trying to promote your newest blog post, we’ve got your back. We’ll walk…
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What’s Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It)

John Bertino was interviewed on The Actionable Marketing Podcast, by CoSchedule which focuses on conversations with marketing geniuses from around the world delivered right to your earbuds. On this episode, they discussed what’s currently broken with the traditional marketing agency, and how John aims to fix it with The Agency Guide. Listen to the Show…
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Paid, Earned, and Owned Marketing Channels 

Are you making the most of your marketing budget? A recent study found that — even with access to next-gen conversion tracking and analytics —  businesses waste 40% of all marketing spend. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work…
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Optimizing a Google Local Listing

As a local business, drawing customers to your door can be a challenge. Between Amazon and food delivery apps, it feels like we are on a quest to never leave our couches. Here’s the thing, though — as much as the ecommerce industry grows, there is still a strong market for real, live people in…
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Link Building for Local SEO

How do you make sure your local site ranks well in search? There’s no easy answer, which can be frustrating for business owners who have a lot on their plate or link builders who aren’t as familiar with local link building strategies. You might wonder if it’s even worth the hassle. Yes, it is. And…
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Using Schema Markup for Local SEO

If you’ve been paying attention to digital marketing strategies, you might have heard about schema markups, also called structured data. While the concept isn’t new, it does tend to fly under the radar for many small to medium business owners who have a lot on their plates. This is good news for you.  Why? Because…
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A Complete Guide to Creating and Optimizing Local Landing Pages

When was the last time you performed a search on your phone? What did you look for? Maybe you were looking for a dry cleaner or a restaurant to get lunch. You wanted to find locations near you at that specific moment, right? Locally-optimized websites, landing pages, and content help make those searches successful. Google…
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Everything you Need to Know about Business Reviews and Local SEO

We all know that user reviews are a helpful resource for your prospective customers. Why? Because, let’s face it, you’re not exactly the most unbiased source of information when it comes to your own business. If someone wants to find the best cheesesteak in Philadelphia or the best taco in San Diego, they’re going to…
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Optimizing Citations for Local SEO

In the modern world, businesses live and die online. That’s not a well-kept secret. Your largest competitors are going to fight you tooth and nail for the attention of the online audience. How are you going to get your local business noticed in such a crowded commercial atmosphere? The answer comes in the form of…
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Complete but Simple Guide to Local SEO Rankings

Small, local businesses can feel insignificant when compared to giant corporations; however, unlike their global counterparts, local businesses have the ability to target a local market. Through certain local SEO ranking factors (which will be discussed later on), your business can appear in (Snack) Pack Rankings, as well as organic page rankings. Before we dive…
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Part I: How to Select Marketing Channels Based on Your Industry

Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…
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Marketing Automation for Small Business

This article originally published on SCORE SEPT 11, 2017  As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…
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How Small Businesses Can Attract Traffic With Valuable Content Assets

This article originally published on Forbes SEP 14, 2017 @ 08:30 AM Creating high-quality content that has real value to readers but also furthers marketing goals can be a significant challenge for small businesses. Before we get into the how, let’s talk about the what and the why. What’s the premise behind content marketing (aka “inbound marketing”) anyway? What Is…
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How The Wrong Marketing Agency Can Endanger Your Business

This article originally published on Forbes AUG 3, 2017 @ 08:30 AM Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster with a real marketing agency? The…
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Why Personal Branding Is Essential To Your Lifelong Success

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a “nice-to-know”, it’s a must have. By definition, and depending on the…
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Understanding Topic Modeling for SEO

You probably know your online content is essential for SEO. Matching your subject matter with what people are looking for online is crucial to drive the right traffic to your website. But you might not know SEO has become increasingly sophisticated, as Google has repeatedly introduced algorithm changes that return relevant search results. Topic modeling…
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The Ugly Truth About Inbound Marketing

Listen up closely, my friends. The state of marketing has changed…thankfully for the better. Having just left a truly awe-inspiring Inbound 15, which is Hubspot’s version of rallying their troops and making loyal fans out of its users, I can’t help but believe that while, yeah, the conference was a total sales tool for Hubspot,…
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How to Measure ROI on Content Marketing Efforts

There’s no arguing the effectiveness of content marketing in terms of return on investment and overall long-term gain. While we all know it works, there are very few of us who can actually prove it in terms of an actual dollar figure. Using key performance indicators (KPIs) is a great way to measure overall performance…
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Fail Fast

Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…
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How to Choose the Right Marketing Mix for Your Business

Every business is different, and even those within the same segments can have wildly different marketing strategies. Finding a marketing strategy that works for your business is equal parts science and art. Those that run successful campaigns across multiple platforms are businesses that have mastered the arts of combining these tactics to create a rabid…
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B2B vs B2C Marketing and How Each Should Guide Your Marketing Channel Selection

In business, one of the first distinctions you’ll make is whether your product or service is intended for a B2B (business-to-business) or B2C (business-to-consumer) clientele. Only after deciding on your potential customer base, can you begin to develop a strategy in which to market to them. Deciding on appropriate amounts of marketing spend, which channels…
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Is It Time for SEO?! Or Should You Start With Design and CRO?

Is It Time for SEO?! Or Should You Start With Design and CRO? Of all the questions I’m asked by potential clients, this is near the top of the list. If it isn’t this question directly, it’s something along the lines of a client wanting to start an SEO campaign, but being blissfully unaware of…
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The Marketers Creed

I was having lunch yesterday with the VP of Marketing for a pretty famous craft brewery here in Southern California. The type of brewery that has an amazing story and a great name, but at times lacks in brand direction. The gentleman I was having lunch with comes from big beer marketing. You know, the…
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Being a Creative Hustler

Bob Dylan sang it many years back: “The times, they are a-changin’.” Times are changing now — and more so than many of us would like to admit. Technology is running our world. We are all connected in ways that our grandparents couldn’t even dream of. Our present world makes “The Jetsons” look like the…
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Study Life, Not Advertising

I want to make a pledge right now. A pledge to never get sucked into the minutia of office politics, industry BS, or the mood changing occurrences that can kill the ever sought-after creativity that is so imperative for a happy life. And a happy life is what I desire, both on a professional and…
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What they're saying about us

Brian-Meszaros

QuoteWhat impresses us the most is the time spent in truly understanding who we are as a company and providing us valuable insight that helps us grow. It's not a "cookie cutter" approach to marketing and his advice and guidance has paid dividends for us!

BRYAN MESZAROS

- Owner, Open Eye Global
jen-geffney

QuoteAfter one discovery meeting they nailed it; introducing us to an agency who not only had the right skill set but a personality that meshes well with ours. It was a great experience and saved us the time and effort of issuing our own REP and having to pitch meetings with agencies who weren't right for us.

Jen Gaffney

- Director Digital Marketing, Berkshire Hathaway Home Services
Sameena-Usmani

QuoteThe Agency Guide listened to our needs, learned about our organization, and provided a thoughtful analysis of our marketing goals. They suggested the ideal partner for our goals, including a detailed explanation of why they chose them and how they could help. We were impressed by their responsiveness and willingness to help us every step of the way.

Sameena Usamani

- Content Manager, Score Association (score.org)
gregg

QuoteWorking with TAG has made our work much easier. TAG very quickly sourced an excellent PR specialist for us who did a terrific job. Our experience is that TAG is responsive, responsible, and very professional. We plan on continuing to working with TAG for the foreseeable future.

Gregg Ward

- Founder, Executive Director
Kari-Luu

QuoteTAG has been integral in matching us with the right agency that truly understood our needs and valued our business. TAG has been very transparent and helpful throughout the entire process and I would highly recommend them.

Kari Luu

- Marketing Manager, Jenny Craig
Jamie-Lynn-Alber

QuoteTAG made the process of sourcing a reliable agency extremely simple by helping us clearly define project scope and then finding an agency that was perfectly suited to be our partner.

Jamie Lynn Alber

- Ecommerce Manager, TGW.com
Alexis

QuoteTAG saved us the extensive time and effort it would have taken to source and SEO agency. They took the time to understand exactly what we needed, so they could nail the agency's recommendations the first time around. This saved us hours of research and the hassle of having to vet each agency we came across. If you're looking to hire a new agency, start with TAG - you won't regret it!

Alexis Krasinski

- Marketing Manager, Hostgator.com