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How Small Businesses Can Attract Traffic With Valuable Content Assets

This article originally published on Forbes SEP 14, 2017 @ 08:30 AM Creating high-quality content that has real value to readers but also furthers marketing goals can be a significant challenge for small businesses. Before we get into the how, let’s talk about the what and the why. What’s the premise behind content marketing (aka “inbound marketing”) anyway? What Is…

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Why Personal Branding Is Essential To Your Lifelong Success

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a “nice-to-know”, it’s a must have. By definition, and depending on the…

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Understanding Topic Modeling for SEO

You probably know your online content is essential for SEO. Matching your subject matter with what people are looking for online is crucial to drive the right traffic to your website. But you might not know SEO has become increasingly sophisticated, as Google has repeatedly introduced algorithm changes that return relevant search results. Topic modeling…

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The Ugly Truth About Inbound Marketing

Listen up closely my friends. The state of marketing has changed…Thankfully for the better. Having just left a truly awe-inspiring Inbound 15, which is Hubspot’s version of rallying their troops and making loyal fans out of users, I can’t help but believe that while yeah, the conference was a total sales tool for Hubspot, they…

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How to Measure ROI on Content Marketing Efforts

There’s no arguing the effectiveness of content marketing in terms of return on investment and overall long-term gain. While we all know it works, there are very few of us who can actually prove it in terms of an actual dollar figure. Using key performance indicators (KPIs) is a great way to measure overall performance…

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Fail Fast

Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…

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How to Choose the Right Marketing Mix for Your Business

Every business is different, and even those within the same segments can have wildly different marketing strategies. Finding a marketing strategy that works for your business is equal parts science and art. Those that run successful campaigns across multiple platforms are businesses that have mastered the arts of combining these tactics to create a rabid…

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