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Complete but Simple Guide to Local SEO Rankings

Small, local businesses can feel insignificant when compared to giant corporations; however, unlike their global counterparts, local businesses have the ability to target a local market. Through certain local SEO ranking factors (which will be discussed later on), your business can appear in (Snack) Pack Rankings, as well as organic page rankings. Before we dive…

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Part I: How to Select Marketing Channels Based on Your Industry

Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…

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Marketing Automation for Small Business in 2017

This article originally published on SCORE SEPT 11, 2017  As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…

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How Small Businesses Can Attract Traffic With Valuable Content Assets

This article originally published on Forbes SEP 14, 2017 @ 08:30 AM Creating high-quality content that has real value to readers but also furthers marketing goals can be a significant challenge for small businesses. Before we get into the how, let’s talk about the what and the why. What’s the premise behind content marketing (aka “inbound marketing”) anyway? What Is…

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How The Wrong Marketing Agency Can Endanger Your Business

This article originally published on Forbes AUG 3, 2017 @ 08:30 AM Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster with a real marketing agency? The…

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Why Personal Branding Is Essential To Your Lifelong Success

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a “nice-to-know”, it’s a must have. By definition, and depending on the…

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Understanding Topic Modeling for SEO

You probably know your online content is essential for SEO. Matching your subject matter with what people are looking for online is crucial to drive the right traffic to your website. But you might not know SEO has become increasingly sophisticated, as Google has repeatedly introduced algorithm changes that return relevant search results. Topic modeling…

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The Ugly Truth About Inbound Marketing

Listen up closely my friends. The state of marketing has changed…Thankfully for the better. Having just left a truly awe-inspiring Inbound 15, which is Hubspot’s version of rallying their troops and making loyal fans out of users, I can’t help but believe that while yeah, the conference was a total sales tool for Hubspot, they…

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How to Measure ROI on Content Marketing Efforts

There’s no arguing the effectiveness of content marketing in terms of return on investment and overall long-term gain. While we all know it works, there are very few of us who can actually prove it in terms of an actual dollar figure. Using key performance indicators (KPIs) is a great way to measure overall performance…

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Fail Fast

Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…

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Testimonials

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Jen Gaffney

Director Digital Marketing, Berkshire Hathaway Home Services

After one discovery meeting they nailed it; introducing us to an agency who not only had the right skill set, but a personality that meshes well with ours. It was a great experience and saved us the time and effort of issuing our own RFP and having to pitch meetings with agencies who weren’t right for us.

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Kari Luu

Marketing Manager, Jenny Craig

TAG has been integral in matching us with the right agency that truly understood our needs and valued our business. TAG has been very transparent and helpful throughout the entire process and I would highly recommend them!

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Taylur Ngo

Marketing Manager, Staff Smart, Inc

TAG knows the landscape of who's out there, what they offer, and how much things cost. I fast-track the procurement process through working with him

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Sameena Usmani

Content Manager, Score Association (score.org)

The Agency Guy listened to our needs, learned about our organization and provided a thoughtful analysis of our marketing goals. They suggested the ideal partner for our goals, including a detailed explanation on why they chose them and how they could help. We were impressed by their responsiveness and willingness to help us every step of the way. 

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Bryan Meszaros

Owner, Open Eye Global

What impresses us the most is the time spent in truly understanding who we are as a company and providing us valuable insight that helps us grow. It’s not a “cookie cutter” approach to marketing and his advice and guidance has paid dividends for us! 

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Jamie Lynn Alber

Ecommerce Manager, TGW.com

TAG made the process of sourcing a reliable agency extremely simple by helping us clearly define project scope and then finding an agency that was perfectly suited to be our partner.