Are you making the most of your marketing budget? Even with access to next-gen conversion tracking and analytics, a recent study found that 40% of all marketing spend is wasted. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work for your…

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As a local business, drawing customers to your door can be a challenge. Between Amazon and food delivery apps, it feels like we are on a quest to never leave our couches. Here’s the thing, though — as much as the ecommerce industry grows, there is still a strong market for real, live people in…

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How do you make sure your local site ranks well in search? There’s no easy answer, which can be frustrating for business owners who have a lot on their plate or link builders who aren’t as familiar with local link building strategies. You might wonder if it’s even worth the hassle. Yes, it is. And…

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If you’ve been paying attention to digital marketing strategies, you might have heard about Schema markups, also called structured data. While the concept isn’t new, it does tend to fly under the radar for many small to medium business owners who have a lot on their plates. Which is good news for you.  Why? Because…

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When was the last time you performed a search on your phone? What did you look for? Maybe you were looking for a dry cleaner or a restaurant to get lunch. You wanted to find locations near you at that specific moment, right? Locally-optimized websites, landing pages, and content help make those searches successful. Google…

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We all know that user reviews are a helpful resource for your prospective customers. Why? Because, let’s face it, you’re not exactly the most unbiased source of information when it comes to your own business. If someone wants to find the best cheesesteak in Philadelphia or the best taco in San Diego, they’re going to…

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Optimizing Citations for Local SEO

In the modern world, businesses live and die online. That’s not a well-kept secret. Your largest competitors are going to fight you tooth and nail for the attention of the online audience. How are you going to get your local business noticed in such a crowded commercial atmosphere? The answer comes in the form of…

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Complete but simple guide to local SEO rankings

Small, local businesses can feel insignificant when compared to giant corporations; however, unlike their global counterparts, local businesses have the ability to target a local market. Through certain local SEO ranking factors (which will be discussed later on), your business can appear in (Snack) Pack Rankings, as well as organic page rankings. Before we dive…

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How to Select Marketing Channels based on your industry

Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…

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Marketing Automation for Small Business in 2017

This article originally published on SCORE SEPT 11, 2017  As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…

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