Paid, Earned, and Owned Marketing Channels 

Are you making the most of your marketing budget? Even with access to next-gen conversion tracking and analytics, a recent study found that 40% of all marketing spend is wasted. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work for your…

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Optimizing a Google Local Listing

As a local business, drawing customers to your door can be a challenge. Between Amazon and food delivery apps, it feels like we are on a quest to never leave our couches. Here’s the thing, though — as much as the ecommerce industry grows, there is still a strong market for real, live people in…

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Link Building for Local SEO

How do you make sure your local site ranks well in search? There’s no easy answer, which can be frustrating for business owners who have a lot on their plate or link builders who aren’t as familiar with local link building strategies. You might wonder if it’s even worth the hassle. Yes, it is. And…

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Using Schema Markup for Local SEO

If you’ve been paying attention to digital marketing strategies, you might have heard about Schema markups, also called structured data. While the concept isn’t new, it does tend to fly under the radar for many small to medium business owners who have a lot on their plates. Which is good news for you.  Why? Because…

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Optimizing Citations for Local SEO

In the modern world, businesses live and die online. That’s not a well-kept secret. Your largest competitors are going to fight you tooth and nail for the attention of the online audience. How are you going to get your local business noticed in such a crowded commercial atmosphere? The answer comes in the form of…

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Complete but Simple Guide to Local SEO Rankings

Small, local businesses can feel insignificant when compared to giant corporations; however, unlike their global counterparts, local businesses have the ability to target a local market. Through certain local SEO ranking factors (which will be discussed later on), your business can appear in (Snack) Pack Rankings, as well as organic page rankings. Before we dive…

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Part I: How to Select Marketing Channels Based on Your Industry

Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…

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Marketing Automation for Small Business in 2017

This article originally published on SCORE SEPT 11, 2017  As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…

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Jen Gaffney

Director Digital Marketing, Berkshire Hathaway Home Services

After one discovery meeting they nailed it; introducing us to an agency who not only had the right skill set, but a personality that meshes well with ours. It was a great experience and saved us the time and effort of issuing our own RFP and having to pitch meetings with agencies who weren’t right for us.

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Kari Luu

Marketing Manager, Jenny Craig

TAG has been integral in matching us with the right agency that truly understood our needs and valued our business. TAG has been very transparent and helpful throughout the entire process and I would highly recommend them!

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Taylur Ngo

Marketing Manager, Staff Smart, Inc

TAG knows the landscape of who's out there, what they offer, and how much things cost. I fast-track the procurement process through working with him


Sameena Usmani

Content Manager, Score Association (

The Agency Guy listened to our needs, learned about our organization and provided a thoughtful analysis of our marketing goals. They suggested the ideal partner for our goals, including a detailed explanation on why they chose them and how they could help. We were impressed by their responsiveness and willingness to help us every step of the way. 

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Bryan Meszaros

Owner, Open Eye Global

What impresses us the most is the time spent in truly understanding who we are as a company and providing us valuable insight that helps us grow. It’s not a “cookie cutter” approach to marketing and his advice and guidance has paid dividends for us! 

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Jamie Lynn Alber

Ecommerce Manager,

TAG made the process of sourcing a reliable agency extremely simple by helping us clearly define project scope and then finding an agency that was perfectly suited to be our partner.