14 Blogger Outreach Tools for Productive Marketers (2021 Edition)

Finding the balance between automation and human touch in your outreach campaigns can be hard. With a mix of the right tools, though, you could improve your results. But with so many options out there, finding the right solution for your organization becomes excruciatingly time-consuming. The good news? We’ve done the legwork for you and…

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Blogger Outreach Strategy: A Complete Guide for 2021

Take an extra sip of coffee, because you’ve stumbled upon the most comprehensive guide on blogger outreach. Whether you’re a blogger trying to build some backlinks, an entrepreneur looking for new ways to promote your products or services, or a content manager trying to promote your newest blog post, we’ve got your back. We’ll walk…

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Using Schema Markup for Local SEO

If you’ve been paying attention to digital marketing strategies, you might have heard about Schema markups, also called structured data. While the concept isn’t new, it does tend to fly under the radar for many small to medium business owners who have a lot on their plates. Which is good news for you.  Why? Because…

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Optimizing Citations for Local SEO

In the modern world, businesses live and die online. That’s not a well-kept secret. Your largest competitors are going to fight you tooth and nail for the attention of the online audience. How are you going to get your local business noticed in such a crowded commercial atmosphere? The answer comes in the form of…

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Part I: How to Select Marketing Channels Based on Your Industry

Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…

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Marketing Automation for Small Business in 2017

This article originally published on SCORE SEPT 11, 2017  As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…

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