Advice

The Marketers Creed

I was having lunch yesterday with the VP of Marketing for a pretty famous craft brewery here in Southern California. The type of brewery that has an amazing story and a great name, but at times lacks in brand direction. The gentleman I was having lunch with comes from big beer marketing. You know, the…

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Being a Creative Hustler

Bob Dylan sang it many years back: “The times, they are a-changin’.” Times are changing now — and more so than many of us would like to admit. Technology is running our world. We are all connected in ways that our grandparents couldn’t even dream of. Our present world makes “The Jetsons” look like the…

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Study Life, Not Advertising

I want to make a pledge right now. A pledge to never get sucked into the minutia of office politics, industry BS, or the mood changing occurrences that can kill the ever sought-after creativity that is so imperative for a happy life. And a happy life is what I desire, both on a professional and…

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