Frontpage Article

The Ugly Truth About Inbound Marketing

Listen up closely my friends. The state of marketing has changed…Thankfully for the better. Having just left a truly awe-inspiring Inbound 15, which is Hubspot’s version of rallying their troops and making loyal fans out of users, I can’t help but believe that while yeah, the conference was a total sales tool for Hubspot, they…

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How to Measure ROI on Content Marketing Efforts

There’s no arguing the effectiveness of content marketing in terms of return on investment and overall long-term gain. While we all know it works, there are very few of us who can actually prove it in terms of an actual dollar figure. Using key performance indicators (KPIs) is a great way to measure overall performance…

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Fail Fast

Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…

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How to Choose the Right Marketing Mix for Your Business

Every business is different, and even those within the same segments can have wildly different marketing strategies. Finding a marketing strategy that works for your business is equal parts science and art. Those that run successful campaigns across multiple platforms are businesses that have mastered the arts of combining these tactics to create a rabid…

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The Marketers Creed

I was having lunch yesterday with the VP of Marketing for a pretty famous craft brewery here in Southern California. The type of brewery that has an amazing story and a great name, but at times lacks in brand direction. The gentleman I was having lunch with comes from big beer marketing. You know, the…

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Being a Creative Hustler

Bob Dylan sang it many years back: “The times, they are a-changin’.” Times are changing now — and more so than many of us would like to admit. Technology is running our world. We are all connected in ways that our grandparents couldn’t even dream of. Our present world makes “The Jetsons” look like the…

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Testimonials

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Jen Gaffney

Director Digital Marketing, Berkshire Hathaway Home Services

After one discovery meeting they nailed it; introducing us to an agency who not only had the right skill set, but a personality that meshes well with ours. It was a great experience and saved us the time and effort of issuing our own RFP and having to pitch meetings with agencies who weren’t right for us.

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Kari Luu

Marketing Manager, Jenny Craig

TAG has been integral in matching us with the right agency that truly understood our needs and valued our business. TAG has been very transparent and helpful throughout the entire process and I would highly recommend them!

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Taylur Ngo

Marketing Manager, Staff Smart, Inc

TAG knows the landscape of who's out there, what they offer, and how much things cost. I fast-track the procurement process through working with him

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Sameena Usmani

Content Manager, Score Association (score.org)

The Agency Guy listened to our needs, learned about our organization and provided a thoughtful analysis of our marketing goals. They suggested the ideal partner for our goals, including a detailed explanation on why they chose them and how they could help. We were impressed by their responsiveness and willingness to help us every step of the way. 

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Bryan Meszaros

Owner, Open Eye Global

What impresses us the most is the time spent in truly understanding who we are as a company and providing us valuable insight that helps us grow. It’s not a “cookie cutter” approach to marketing and his advice and guidance has paid dividends for us! 

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Jamie Lynn Alber

Ecommerce Manager, TGW.com

TAG made the process of sourcing a reliable agency extremely simple by helping us clearly define project scope and then finding an agency that was perfectly suited to be our partner.