Frontpage Article

The Ugly Truth About Inbound Marketing

Listen up closely my friends. The state of marketing has changed…Thankfully for the better. Having just left a truly awe-inspiring Inbound 15, which is Hubspot’s version of rallying their troops and making loyal fans out of users, I can’t help but believe that while yeah, the conference was a total sales tool for Hubspot, they…

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How to Measure ROI on Content Marketing Efforts

There’s no arguing the effectiveness of content marketing in terms of return on investment and overall long-term gain. While we all know it works, there are very few of us who can actually prove it in terms of an actual dollar figure. Using key performance indicators (KPIs) is a great way to measure overall performance…

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Fail Fast

Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…

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How to Choose the Right Marketing Mix for Your Business

Every business is different, and even those within the same segments can have wildly different marketing strategies. Finding a marketing strategy that works for your business is equal parts science and art. Those that run successful campaigns across multiple platforms are businesses that have mastered the arts of combining these tactics to create a rabid…

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The Marketers Creed

I was having lunch yesterday with the VP of Marketing for a pretty famous craft brewery here in Southern California. The type of brewery that has an amazing story and a great name, but at times lacks in brand direction. The gentleman I was having lunch with comes from big beer marketing. You know, the…

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Being a Creative Hustler

Bob Dylan sang it many years back: “The times, they are a-changin’.” Times are changing now — and more so than many of us would like to admit. Technology is running our world. We are all connected in ways that our grandparents couldn’t even dream of. Our present world makes “The Jetsons” look like the…

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