THE AGENCY GUY, INC: Philadelphia Marketing Consultants and Agency Search Firm

TAG is the smarter more reliable way to invest in marketing. Our experienced team of marketing consultants provide brands with inexpensive or no-cost consulting and white-glove agency matching.  Our unique process ensures brands invest in the right marketing strategies, with the right expectations, and the right teams - the first time around.


1315 Walnut Street #1530-B,
Philadelphia, PA 19107

Mon8:00 am - 6:00 pm
Tue8:00 am - 6:00 pm
Wed8:00 am - 6:00 pm
Thu8:00 am - 6:00 pm
Fri8:00 am - 6:00 pm

Brand Reviews and Testimonials

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Kari Luu

Marketing Manager, Jenny Craig

TAG has been integral in matching us with the right agency that truly understood our needs and valued our business. TAG has been very transparent and helpful throughout the entire process and I would highly recommend them

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Jamie Lynn Alber

Ecommerce Manager,

TAG made the process of sourcing a reliable agency extremely simple by helping us clearly define project scope and then finding an agency that was perfectly suited to be our partner.


Alexis Krasinski

Marketing Manager,

TAG saved us the extensive time and effort it would have taken to source and SEO agency. They took the time to understand exactly what we needed, so they could nail the agency recommendation the first time around. This saved us hours of research and the hassle of having to vet each agency we came across. If you're looking to hie a new agency, start with TAG - you won't regret it!

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Bryan Meszaros

Owner, Open Eye Global

What impresses us the most is the time spent in truly understanding who we are as a company and providing us valuable insight that helps us grow. It's not a "cookie cutter" approach to marketing and his advice and guidance has paid dividends for us!

Jen Gaffney

Jen Gaffney

Director Digital Marketing, Berkshire Hathaway Home Services

After one discovery meeting they nailed it; introducing us to an agency who not only had the right skill set, but a personality that meshes well with ours. It was a great experience and saved us the time and effort of issuing our own REP and having to pitch meetings with agencies who weren't right for us.


Sameena Usamani

Content Manager, Score Association (

The Agency Guy listened to our needs, learned about our organization and provided a thoughtful analysis of our marketing goals. They suggested the ideal partner for our goals, including a detailed explanation on why they chose them and how they could help. We were impressed by their responsiveness and willingness to help us every step of the way.

Gregg Ward

Founder, Executive Director

Working with TAG has made our work much easier. TAG very quickly sourced an excellent PR specialist for us who did a terrefic job. Our experiece is that TAG is responsive, responsible and very professional. We plan on continuing to working with TAG for the foreseeable future. 


Proudly headquartered in the City of Brotherly Love, The Agency Guy brings a roll up your sleeves approach to helping the Delaware Valley get more out of their marketing dollars.  We believe that finding reliable marketing support shouldn't be a hassle.  Nor should it be a process riddled with marketing jargon and biased advice.  We believe that marketing should deliver results.  That strategy should be backed by data and that communication is the key to a successful partnership.  We believe relationships matter and bring a traditional approach to the modern art of digital marketing.  Contact us today to schedule a visit at our Center City or South Jersey offices. 

Popular Articles
from our

Paid, Earned, and Owned Marketing Channels 

By The TAG Team

Are you making the most of your marketing budget? Even with access to next-gen conversion tracking and analytics, a recent study found that 40% of all marketing spend is wasted. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work for your…

Optimizing a Google Local Listing

By The TAG Team

As a local business, drawing customers to your door can be a challenge. Between Amazon and food delivery apps, it feels like we are on a quest to never leave our couches. Here’s the thing, though — as much as the ecommerce industry grows, there is still a strong market for real, live people in…

Link Building for Local SEO

By The TAG Team

How do you make sure your local site ranks well in search? There’s no easy answer, which can be frustrating for business owners who have a lot on their plate or link builders who aren’t as familiar with local link building strategies. You might wonder if it’s even worth the hassle. Yes, it is. And…

Using Schema Markup for Local SEO

By John Bertino

If you’ve been paying attention to digital marketing strategies, you might have heard about Schema markups, also called structured data. While the concept isn’t new, it does tend to fly under the radar for many small to medium business owners who have a lot on their plates. Which is good news for you.  Why? Because…

A Complete Guide to Creating and Optimizing Local Landing Pages

By John Bertino

When was the last time you performed a search on your phone? What did you look for? Maybe you were looking for a dry cleaner or a restaurant to get lunch. You wanted to find locations near you at that specific moment, right? Locally-optimized websites, landing pages, and content help make those searches successful. Google…

Everything you Need to Know about Business Reviews and Local SEO

By John Bertino

We all know that user reviews are a helpful resource for your prospective customers. Why? Because, let’s face it, you’re not exactly the most unbiased source of information when it comes to your own business. If someone wants to find the best cheesesteak in Philadelphia or the best taco in San Diego, they’re going to…

Optimizing Citations for Local SEO

By John Bertino

In the modern world, businesses live and die online. That’s not a well-kept secret. Your largest competitors are going to fight you tooth and nail for the attention of the online audience. How are you going to get your local business noticed in such a crowded commercial atmosphere? The answer comes in the form of…

Complete but Simple Guide to Local SEO Rankings

By The TAG Team

Small, local businesses can feel insignificant when compared to giant corporations; however, unlike their global counterparts, local businesses have the ability to target a local market. Through certain local SEO ranking factors (which will be discussed later on), your business can appear in (Snack) Pack Rankings, as well as organic page rankings. Before we dive…

Part I: How to Select Marketing Channels Based on Your Industry

By John Bertino

Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…

Marketing Automation for Small Business in 2017

By John Bertino

This article originally published on SCORE SEPT 11, 2017  As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…

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