Source an SEO Agency with Confidence

SEO is technical and complex. Duplicate content issues and link penalties are not for the faint of heart! Meanwhile, choosing an SEO partner can be as fun as a trip to the dentist.

TAG can help. We’ve been studying search engine optimization for year’s and we take great pride in showing business owners how to navigate through the morass of self-proclaimed “SEO specialists” and in clearing up all the confusion and misinformation surrounding search engine marketing.  In fact, we  teach on these very subjects all of the time

Is SEO right for you?

TAG is not an agency.  Thus, we have no bias or incentive to talk clients into SEO over other marketing channels.  When a brand inquires with us about SEO, one of the first things we assess is whether organic SEO is really the proper channel for them to invest in.  Often times, we find that brands are confused about the time it takes to actually influence organic rankings, the investment required and the diversity of skills (and tactics) needed to make it all come together.

As a result, alternative marketing channels will often make for a more prudent investment – at least initially – especially for startups and small businesses.

For example, with content being such a critical component to search engine rankings, a simple blog and social media distribution strategy is all that is often called for.  Or, in the commonly occurring situation where client resources are extremely limited and where hot leads are needed immediately, TAG will often recommend pay-per-click advertising as a way to generate immediate traffic and test keyword strategies without investing too heavily.

Choosing the Best SEO Team

As mentioned, the SEO process is extremely multi-facted and thus has several critical, inter-related components.  A truly well-rounded SEO team will have a proficiency in technical SEO (things like crawler accessibility and site architecture) while also being extremely good with content creation, link building, social media, conversion rate optimization (CRO) and Analytics.  If it sounds like we just rattled off the majority of the digital marketing channel ecosystem, it’s because we did.  There are SEO implications in almost every marketing action you take and thus, sourcing a truly well-rounded SEO agency presents quite the challenge for business owners.

The reality of the SEO agency landscape is that agency teams will often have an expertise (or at least a preference – read: bias) toward executing certain aspects of the SEO process.  And so, the “right” team for you may largely depend on your needs.  Consider factors like:

  • Is my project rooted in e-commerce? If so, a team with strong and technical skills is often a better fit.
  • Is your business brick and mortar? In that case, a local-SEO specialty team may suit you best.
  • Are your SEO goals largely rooted in building page and domain authority?  If so, a team with strong public relations prowess and a knack for content is typically best.

Whatever the case may be, brands will often receive the best service by teams that specialize in a given area of the SEO process and with an infrastructure in place to address those specific issues.

Need help knowing which SEO team to hire?

Contact Us for a free consultation and customized agency recommendation.

WHAT PEOPLE ARE SAYING ABOUT US

Testimonials

Jen Gaffney

After one discovery meeting they nailed it; introducing us to an agency who not only had the right skill set, but a personality that meshes well with ours. It was a great experience and saved us the time and effort of issuing our own RFP and having to pitch meetings with agencies who weren’t right for us.

Jen Gaffney

DIRECTOR DIGITAL MARKETING, BERKSHIRE HATHAWAY HOME SERVICES

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TAG has been integral in matching us with the right agency that truly understood our needs and valued our business. TAG has been very transparent and helpful throughout the entire process and I would highly recommend them!

Kari Luu
Marketing Manager, Jenny Craig

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Taylur Ngo

TAG knows the landscape of who's out there, what they offer, and how much things cost. I fast-track the procurement process through working with him

Taylur Ngo

MARKETING MANAGER, STAFF SMART, INC

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What impressed us the most was the time spent truly understanding who we are as a company and providing us valuable insight that helps us grow. It’s not a “cookie cutter” approach. Their advice an...

Bryan Meszaros

Owner, Open Eye Global

TAG made the process of sourcing a reliable agency extremely simple by helping us clearly define project scope and then finding an agency that was perfectly suited to be our partner."
 

Jamie Lynn Alber

Ecommerce Manager, TGW.com

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Jen Gaffney

After one discovery meeting they nailed it; introducing us to an agency who not only had the right skill set, but a personality that meshes well with ours. It was a great experience and saved us the time and effort of issuing our own RFP and having to pitch meetings with agencies who weren’t right for us.

Jen Gaffney

DIRECTOR DIGITAL MARKETING, BERKSHIRE HATHAWAY HOME SERVICES

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TAG has been integral in matching us with the right agency that truly understood our needs and valued our business. TAG has been very transparent and helpful throughout the entire process and I would highly recommend them!

Kari Luu
Marketing Manager, Jenny Craig

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TAG has been a reliable and trustworthy partner in supporting our agency's content marketing goals and link acquisition campaigns. They are a great group of grounded individuals who really understa...

Matt Vild

OWNER, LIONWISH

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TAG has consistently proven to be a reliable partner to SearhCopy. Whenever offsite SEO or matters of building domain authority arise, I always think of John and his team.

Gabriel Sutton

Owner, SearchCopy.net

 

TAG has been extremely efficient in helping us find the right SEO agency for our specific needs. John is brilliant and professional. Thanks for your valuable help!

Philippe Berdugo

CEO, Wellbots.com

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